Introduction A few months ago, a startup founder contacted us looking for 100 custom T-shirts for an upcoming exhibition. He had already received several quotations and was ready to place the order. His main concern? Getting the lowest price. A week after the event, he called again. This time, not to place another order, but to ask why some T-shirts had started losing shape after just a couple of washes. The issue wasn't the printing. It wasn't the design either. It was the f