A customer asks what a logo will cost on two hundred polos. You can't answer properly until you know the stitch count, and the stitch count doesn't exist until somebody digitizes the file. So you estimate. It takes about a minute with a ruler, it's usually within twenty percent, and it tells you whether the quote you're about to give is sensible before your embroidery digitizing services provider has even opened the artwork. Here's how to do it and where the estimate goes wro